Artificial intelligence is in a fast pace in this technology driven era. With proliferated messaging apps clubbed with the AI, chatbots are coming into live. These chatbots are nothing but some software programs that are capable of performing tasks right from giving news updates, to reserving a chair, to making a purchase, using the instant messaging apps as the medium.
Expecting an enormous potential, many businesses start to invest a lot in the blooming bot economy. Publishers and brands in a large number deploy their bots on various messaging platforms, including 1-800-Flowers, HP, and CNN. Though the technology is still in a its early stage, people think that there would be a revolution of chatbots by the end of 2016.
So here in this article, let us see how the chatbots are going to create a revolution in the digital marketing industry.
Facebook Bots for Messenger:
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| Facebook Bots for Messenger |
Earlier, messaging apps like Telegram, Kik and Line have launched chatbots on their platforms. In the recent annual F8 conference held in April this year, Facebook announced that it is going to create an API with which developers can create chatbots on the Messenger platform. I don’t know about the effect of the others but Facebook’s Bots for Messenger is going to create a wave in the digital marketing industry. And I’m pretty much sure about that. I would tell you why.
Revolution in the Digital Marketing Industry:
With the evolution of social media, there was a revolution in digital marketing. It became easy to reach users, make engagement and get conversions. Promotion, which is the fuel for any business to grow, has become cheaper and easier with the social media networks where millions of users present.
So far, we have seen many marketing and advertising oriented products launched on Facebook and the response they got from the worldwide marketers. Even many statistics state that most of the shoppers use Facebook as a medium to find the best deals and many use Facebook as a search tool.
In the same F8 conference, Facebook stated that around 60 billion messages were sent a day through its instant messaging apps, WhatsApp and Messenger. Around 900 million users were using the Messenger app and around 50 million businesses signed up with Facebook. Looking at these stats, we can guess how individuals and businesses trust Facebook and its Messenger.
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| Revolution in the Digital Marketing Industry - Chotu - Messenger bot |
It has been three months since Facebook launched its Messenger platform for bots. As per reports, over 23000 developers have signed up and around 11000 chatbots have been developed on the platform by many businesses with the aim of great CRM. And Facebook is so keen on giving the best to its users. And its introducing more interactive features like Quick Replies which can offer around 10 dynamic buttons that make the interaction smoother. Besides, it also enables the content formats such as GIFs, audio and video.
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| Revolution in the Digital Marketing Industry - 1-800-Flowers |
So now, just by mentioning the name of your friend, you can order flowers on 1-800-Flowers. With just a word, you can get all the daily digest of your interest. And without wasting time spending on apps, we can make online purchases easily right from your Messenger.
Earlier, people need to download various apps and they need to follow many steps to get the service done. But with the rise of artificial intelligence, users need not install separate apps. They can get the services directly from the Messenger app itself. Businesses also can get their feedbacks easily through the bot. So that, they can improve their quality of service.
IntelligentX using bots for feedback:
Here, I would like to give you a small example of IntelligentX, a beer brew company in London. They use an AI bot to get feedback for their four beer flavours namely, Amber AI, Golden AI, Black AI and Pale AI. Using the bot on Messenger, consumers can give feedback the company. So, IntelligentX can get to know which flavor is doing well with its customers and make strategies accordingly.
If you observe in the above pic, bots can also include stickers. And yes, we already told that we can also include GIFs, audio and video.
And content marketing is one of the biggest areas of digital marketing. Publishers want their content reach as many readers as possible. And readers also want to get their favorite daily digest. But they need to use separate apps. Nowadays, youngsters are performing multitasking. They want to chat with their friends on Facebook and want to read favorite news updates at a time. This seems a bit ironic, isn’t it? But now, this is possible with the bots. Readers can get whatever the updates, right from news to weather forecasting, on their Messenger itself.
Conclusion:
The way people look at things changes. The tastes of people change. They want everything right at their fingertip. Technology is the only thing that causes all the changes. With the emerge of artificial intelligence, businesses are making an interactive communication with their customers thereby taking their business to new levels. Citing the luxury it offers to the users and the advantages to the businesses, Bots for Messenger platform is going to revolutionize the digital marketing industry in the near future.
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Author Bio:
Hello mates!! I am Sumit Ghosh, a huge social media fan, a nerd, a geeky programmer and owns a digital marketing firm, successfully running for over 9 years. I also started the SocioBoard Blog to provide knowledge to new startups and entrepreneurs whose social marketing campaigns failed to generate ROI.
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